URBAN DECAY LIMITED EDITION

"BEACH BUM" PALETTE

Hate having to put on that SPF cream before putting on your eyeshadow? How about those eyeshadow primers? Does your eyeshadow have a short wear time?Urban Decay is launching our new “Limited Edition Beach Bum” Naked Palette! Now you can enjoy your favorite eyeshadow without having to take those extra steps. That’s right!

  • No more SPF cream

  • No more primers

  • No reapplying

 

Urban Decay has partnered with Sun Bum Sunscreen to create a long lasting eyeshadow formula that is infused with the well known vegan sun block. The “Limited Edition Beach Bum” palette steps away from the traditional minimal packaging style that Urban Decay uses for our Naked Palette Collection. Instead, we are embracing our partnership with Sun Bum Sunscreen and taking on a “beach boho" approach with our packaging design.

DIE LINE

The “Limited Edition Beach Bum” palette steps away from the traditional minimal packaging style that Urban Decay uses for our Naked Palette Collection. Instead, we are embracing our partnership with Sun Bum Sunscreen and taking on a “beach boho approach.”

PRODUCTION

Here we have a behind the scenes feature of what the photoshoot process entailed for our Urban Decay Limited Edition "Beach Bum" Palette ad campaign.

The photoshoot took place at a local duck pond in the San Fernando Valley and used store bought sand and

sea shells.

FINALIZED PHOTOS

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