"ICE RIOT" RESTAURANT
BRANDING + IDENTITY
Ice Riot is the new dessert shop hitting the Las Vegas Strip. Unlike your typical ice cream place, Ice Riot offers "Shots of fun!" The shop combines your favorite ice creams and beverages with an alcoholic twist. Open 24/7 on the Vegas strip, it gives its customers the opportunity to be mischievous no matter what time of day it is.
Our dessert shop offers our house special alcohol infused ice cream flavors and specialty drinks—or you can make your very own infused beverages and ice cream with our fresh fruit selection!
Ice Riot has also created a packaging product that would target and engage consumers on a sensory level. The best way to convey this was by creating a food truck as a a mobile package. The truck serves for free advertisement for the brand and is coated with temperature treated paint. While in direct sunlight and higher temperatures the truck lightens up to a lighter shade of blue, while at night and in cooler temperatures the truck darkens in color
SUNLIGHT/ HIGHER TEMPERATURES
NIGHT/ LOWER TEMPERATURES
GRITS & GRIDS FEATURE
Grits and Grids is a site that covers all forms of restaurant design, branding, marketing and thought leadership for its readership of designers, chefs, restaurant owners, and various other wanderers of the interwebs.
Their mission: to showcase inspirational restaurant-related design to build awareness in both the restaurant and creative industries. I had the opportunity to have my concept project featured on their site.