QUEST BAR REBRAND

"Quest Bars were created from a simple idea: food should taste as good as it is good for you with zero compromises," —but it should also look good.

The current Quest Protein Bar packaging design is deceiving and shows customers imagery of food products that look very fresh and savory in accordance to the flavor of each bar. In reality, a Quest Protein Bar is a doughy like block that is chewy and chalky looking.

 

Quest Protein is going to take on a new approach. Our plan is to target people who are on the go, avid gym goers, and health oriented. We want to promote movement and being active all while being honest and emphasizing on the health benefits of our bars, such as:

 

  • There are only 3 grams of non-fiber carbs

  • 21 grams of protein in every bar

  • No sugar added

  • Gluten Free

  • High in fiber

NEW LOGO

THE BARS

DIE-LINES

PACKAGING

FLAVOR: Mixed Berry Bliss

FLAVOR: Chocolate Chip Cookie Dough

FLAVOR: Mint Chocolate Chunk

HERO SHOT

THE CADDY

DIE-LINE

HERO SHOT

ADVERTISEMENT