"SWIFT" SMART&FINAL

IN-HOUSE REBRAND

The Smart&Final company has values and history to it. We have been around for over 140 years, serving families all over the West Coast. From our fresh quality produce to our exceptional customer service, Smart&Final promises our customers the absolute best, with no second guess. Our stores ensure you with large quantities that are high quality. We want our customers to make us their local grocery store that they can always rely on. You can trust us to provide you with quantity, fast, quality service.

 

Our new in-house brand "Swift" is based off the values that our company holds dear—from the logo to the packaging.

BRAND BOARD/INSPIRATION

NEW LOGO + BRAND GUIDELINES

DIELINES

PRODUCE: Berry Jam

DAIRY/ALTERNATIVES: Soy Milk

BEVERAGES: Sumatra Coffee Beans

PACKAGING

PRODUCE: Berry Jam

DAIRY/ALTERNATIVES: Soy Milk

BEVERAGES: Sumatra Coffee Beans